Iritani Orthodontics

Dr. Patra Watana

8925 E Union Ave, Greenwood Village, CO

Children's dentistry
Cleanings & exams
Laser dentistry
Sealants & fluoride
Fillings
Crowns & bridges
Sedation dentistry
Emergency dentistry
Braces
Invisalign / clear aligners

Dentists

Named on the website	National registry (NPI)	State license
Mark Iritani, DDSVerified	1821172792 · registered at another address	ActiveCO #106001 · renews Feb 2028Verify(matched by name)
Matt Iritani, DDSVerified	1043881790 · registered at this office	ActiveCO #203636 · renews Feb 2028Verify
Megan Iritani, DDSVerified	1295489805 · registered at this office	ActiveCO #204598 · renews Feb 2028Verify
Patra Watana, DMDVerified	1982788527 · registered at another address	ActiveCO #6614 · renews Feb 2028Verify

Names come from the practice's website. Each is checked against the national provider registry (NPPES) and the state dental board's public license records. “Verified” means an NPI match or an active state license.

Social Proof Index · how this practice ranks

SPI

#47 of 69 in the Denver metro · #10 of 10 for orthodontics

Built from 5 of 5 evidence areas covering 97% of the index. Scored September 29 with engine spi-2026.09-v2.3-google-ig.

5.0★ · 407 Google reviews

How 70 points are built

SPI = Σ (part score × part weight) ÷ Σ weights of parts we could measure. Parts we can't measure yet are left out, not guessed. That's why confidence is 97%.

Part	Score	Weight used	Points	Status
Reputation	94	30%	29.1	measured
Social reach & activity	8	17%	1.4	partial
Website & technical SEO	75	20%	15.5	measured
Data accuracy (NPPES)	88	15%	13.6	measured
Social footprint	65	15%	10.1	measured
Social Proof Index		97%	70

Reputation · Google94

Rating5.0★

Reviews407

Latest review51 days ago

Matched bywebsite, name, location

Rating is adjusted toward the metro average when reviews are few, so 5.0★ from 8 reviews can't beat 4.8★ from 800.

Social reach & activity8

Website postsnone found

Instagramnot a business account

YouTube13 subs · 0 uploads in 90d

Facebookawaiting Meta review

Website & technical SEO75

Site health (42 checks)78/100

Mobile page speed61/100 · LCP 8.3s

Titles longer than 60 characters · warning · 21 pages
Several pages share the same meta description · warning · 20 pages
Several pages share the same title · warning · 2 pages

Data accuracy · NPPES88

✓ Practice is registered in NPPES
✓ NPPES address matches the listing
– NPPES phone matches the listing
✓ Registered specialty matches the listing
✗ NPPES record updated in the last 3 years
✓ Website dentists are licensed (NPI found)

4 of 4 dentists on the website matched to active NPIs.

Social footprint65

✓ Google✓ Facebook✓ Instagram✓ Youtube– Yelp– Tiktok– Linkedin– X

Found from links on the practice's own website.

Where this practice stands in the Denver metro

Next up: Comfort Dental in Downtown Denver at 70 (tied; ties go to the practice with more of the index measured)

Right behind: Comfort Dental in Highlands Ranch at 70

What would move this practice up?

Drag a part or apply a tip. The score and metro rank update using the same formula and the real scores of every other practice.

Reputation94Social reach & activity8Website & technical SEO75Data accuracy88Social footprint65

SOCIAL PROOF INDEX

#47 of 69

Top improvements

+8.2Publish on your website at least twice a month
No blog or news posts found

+4.5Fix the top website issues
Titles longer than 60 characters; Several pages share the same meta description; Several pages share the same title

+1.5Link your Yelp
No link found on the website

+1.5List your profiles in your site's structured data

+1.5Fix: nppes record updated in the last 3 years
Last updated 2022-04-22. Update it at nppes.cms.hhs.gov (free, about 10 minutes).

How this becomes search order

When a patient searches, every match gets 45% relevance + 30% Social Proof Index + 15% distance + 10% listing completeness. The index decides most of the order between equally relevant, equally close practices.

Live example, a patient searching “Orthodontics Greenwood Village”:

Relevance42.8 / 45

Social Proof Index21.0 / 30

Distance14.6 / 15

Completeness5.0 / 10

Search score 83.3 → position #3 of 10 within 50 mi.

Comfort Dental Braces in Centennial · 84.9
Comfort Dental Braces at East in Aurora · 84.3
Iritani Orthodontics · 83.3
Comfort Dental Braces at Colfax and Havana in Aurora · 82.6
Comfort Dental Braces in Littleton · 82

Profile completeness

OF 100

How complete this profile is

Profile completeness is 48/100: whether the basic details (website, phone, hours, services, booking) are filled in. It is not a ranking.

See every check behind profile completeness

Address pinpointed on the map+14
Valid US phone number0 / 12
Working website+12
Business hours listed0 / 14
Top services listed (3+)0 / 12
Online booking link+12
Lead doctor named+6
Detailed practice description0 / 8
Specialty tagged+4
Social profiles linked0 / 6

How to move up

Doing all 5 would take the score from 48 to 100.

+14
Business hours listed
List your weekly hours. Only 3% of listings have them, so this alone lifts you above most practices in your area.
5 min
+12
Valid US phone number
Add a direct line in (555) 555-5555 format so the Call button works on every phone.
2 min
+12
Top services listed (3+)
Add your 3–5 most-requested services (e.g. Invisalign, implants, whitening). Patients search by treatment.
5 min
+8
Detailed practice description
Write at least a short paragraph about your team, approach and what makes the visit comfortable.
15 min
+6
Social profiles linked
Link your Google, Instagram and Facebook profiles. They feed Reach and Reputation once those pillars go live.
5 min